Why Apple has lost the war with Google for search ad revenue
Google’s Android and Apple’s iOS are the two biggest search engines in the world, but according to the ad business, they are only the second and third most profitable.
And yet, Google’s dominance is inextricably linked to Apple’s dominance.
“We’re the No. 2 player in search ads, and the third largest,” said Robert Schlesinger, chief executive of AdMob.
“Apple is the No